Driving More Leads, Traffic, And Sales With These Technical Real Estate SEO Tips

Sep 1

Find out how you can harness the power of local SEO to bring your business more traffic (and leads). The three pillars of a successful real estate SEO strategy - local, on-site, and off-site - are hyperlinked under the headings below for faster navigation.

Create a Google My Business page for your local business

The Google 3-pack is incredibly important for local businesses. Users will look for search results that feature snapshots, ratings, reviews, and Google Maps directions when they search for a local business or service provider (for example, realtor in San Antonio).

The New Approach to Citation and Writing (NAP+W)

Local search rankings are influenced by citations:

ConstantContact found over 50% of local businesses have incomplete or incorrect contact information spread across industry directories and local publications. The importance of having accurate Name, Address, Phone Number and Website (NAP) citations cannot be overemphasized.
An easy way for local businesses to improve their map pack rankings is to start here.
It is not uncommon for local search sites, online directories, and social networks to appear like a complex web:
Let's be honest, we don't all have the time to list our businesses individually.
Utilize a tool like Yext to get your listing into all major directories and four major aggregate sites - Factual, Acxiom, Localeze, and Expressupdate.
Save yourself tons of time by using this.
It is imperative that the information you submit on your website corresponds to the website's NAP. These details will be used to verify Google's own data.

Markup Schema

Google uses schema markup to understand what format your site is in. An example might be a table of information regarding a property, with fields for describing the price, bedrooms, etc.

This table could be made more search-friendly by using schema markup, and might even rank higher in Google's rich snippets and Instant Answers.

Schema markup is shown to increase the click-through rate by 20-25% when used on search engine result pages.

Is there a way to make it work? Marking up a real estate listing consists of two main steps. There are two different areas of the website where you can direct people to your business. In wordpress you can do it easily. For this you can check WordPress themes for Realtors to technically make things easy for you.

Quality and speed of reviews should be prioritized

Taking action upon reading a positive review is the only method by which 72% of consumers will visit a business after reading a review, according to Search Engine Watch.

Reviews are not only critical for establishing trust (a crucial conversion factor), but are now heavily weighted towards local ranking.

In order to get a lot of positive reviews, you should ask your happy customers to write reviews on Google, Yelp, Facebook and other popular review sites.