The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of marketing and traditional business. I have observed that funnels designed for Internet businesses are becoming more popular.
Truth is, people want to learn more about this strategy for marketing and how they can apply it in their marketing efforts on the internet. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel - What exactly is it?
A marketing funnel does not actually refer to the concept of a funnel. The reason for using the term "funnel" to describe this concept of marketing is to aid in visualizing and explaining the sales process from beginning to the conclusion. The funnel provides a clear comparison because it allows potential customers to "Unqualified potential customers" on the top, and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products however haven't been contacted by you before. After a series of phone calls, sales and promotions later you've contacted people who have bought your products or services.
Another reason why the idea of a lead generation funnel works is that it makes it possible to monitor your potential prospects actions throughout the sales process. The sales funnel allows you to predict the number of potential customers that will ultimately become customers by calculating the prospects who are qualified at each step.
You can use the sales funnel to identify where and how your sales procedure is succeeding or failing, and if you are not getting enough customers. This will help you decide the best place to focus your efforts to ensure that sales are on the right level and to meet marketing goals. It is used to monitor and control the customers sales process.
The top of the Sales Funnel or Front The Sales Funnel Front End
Your sales funnel's top is the most active and important area in your process. It is constantly tested. There is no limit to your imagination or resources when it comes to front-end strategies.
The primary objective of the front-end is going to be to draw potential customers and convert to buyers later in the selling process.
A prospective client is "qualified" when they sign up for the product or service you offer. This is when in the sales funnel that the prospective customer, or "Unqualified Prospect" is a qualified lead due to an action they have the potential to purchase the product or service you offer.
Your front-end should be able to drive specific traffic to your website or blog. PPC adverts, articles marketing PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all excellent sources.
There are numerous tools to "qualify" the "Unqualified Prospect". One of the most efficient is the squeeze page. Here you can offer something of value that is connected to your service or product that they can obtain for no cost or at a discounted price in exchange for their email. The products offered include newsletters as well video ebooks, eBooks, email courses, and other related reports.
We can see that the front-end of the sales funnel is where folks are drawn to your sales funnel. What do you think of the back-end?
The Bottom or Back-End of The Funnel
The back-end, or bottom, of the funnel is where the major profit and sales take place. It is also where you'll discover the most expensive products. These products are generally relevant to the exact same niche, but presented in a different format such as audio or video live interaction, private consultation.
The major difference between the front and back-ends is in the kind of client and the price of the product/service being provided.
It is true that only a tiny percentage, perhaps 1 to 2 percent of the total number of people who enter your front-end will be able to make it into your back-end. It's okay, because this small group will be investing much more money.
While front-end services and products might be cheaper than $100 but back-end products and services typically cost in the hundreds or thousands. This implies that the lowest end of the sales channel also known as the back-end, is the most important source of revenue.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources permit.
For more details on the ways I'm planning my content marketing strategy, look at the article below. https://sites.google.com/view/about-mintbird-reviews/home
For more details, visit this channel.